A well-known, global retailer grew their affiliate program by removing non-compliant publishers and investing savings in quality partners.
Results at a Glance
- 100% of revenue retained through migration
- 51% increase in conversion rate
- 24% growth in revenue (after 6 months)
Background
- A large, international retailer migrated to CJ from another network.
- Affiliate represented a third of their ecommerce revenue, generating over $30M annually.
- At migration, the retailer had 285 revenue active publishers.
- 28 publishers, including one in their top 20, were removed from the CJ network for network quality violations.
Highlights
- There was zero loss of revenue through the migration to CJ, as sales shifted seamlessly from deactivated publishers to compliant partners.
- Improved traffic quality resulted in a 51% increase in program conversion rate.
- Within six months, the retailer grew revenue by 24% by reinvesting the savings from non-compliant publishers to newly recruited, quality publishers.
